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Serums 101: What You Need To Know

Do you use a serum in your skincare routine? Serums are thin-viscosity topical products that contain concentrated amounts of active ingredients.

The concept with serum is that larger amounts of active molecules will penetrate the skin's surface for optimum effectiveness. Also, it typically takes a shorter amount of time to see visible results due to the higher concentration. 

Because serums are lighter and deliver active ingredients to the skin quickly, it goes on first after cleaning your skin. After applying, you should always seal the serum to maximize the benefits, which is why a moisturizer or face cream is the next step.

Think of a serum as the secret weapon for treating skin issues like discoloration, dullness, fine lines, or acne — and a moisturizer as the key to hydrating your skin.


Face Serum Benefits

Serums are lighter skin care formulations than moisturizers. The thinner viscosity allows the serum to be absorbed more easily into your skin. This makes a face serum an ideal first step in the layering process.

Serums soothe sensitive skin: With their light preparations, serums are often better for individuals with acne-prone or oily skin types.

Serums improve the appearance of fine lines and wrinkles: Some face serums contain ingredients like retinol that may help reduce fine lines and wrinkles.

Serums protect your skin from free radicals and future damage: Serums with ingredients like vitamin C, vitamin E, ferulic acid, green tea, resveratrol, and astaxanthin help prevent oxidative damage (UV) light and pollution, leading to premature skin ageing and wrinkles.

Serums have the potential to provide more visible results. In addition, a higher concentration of active ingredients may provide more visible results than other skin products.

Serums feel light on your skin. Because they absorb quickly into your skin, a face serum doesn't feel heavy or greasy.


Types of Face Serums 

When choosing a skin serum, it's important to recognize different types of serums and specific ingredients to look for based on your goals. 

At Caryl Baker Visage, we have different kinds of serums for a variety of concerns. One of our serum staples is our Hyaluronic Acid Serum, which is great for all skin types, especially dry skin because it helps replenish and hold cell moisture, leading to hydrated, plump skin.

If you are looking for a free-radical fighting serum, you can try our Vitamin Enriched Skin Repair Complex. This serum delivers excellent protection against premature ageing and environmental damage by nourishing the skin with vital nutrients and protecting it from the elements. Help keep a complexion looking fresh, renewed and youthful.

Another option with more anti-aging properties is the EmerginC Multi-Vitamin & Retinol Serum, a highly active, anti-aging, antioxidant serum that increases cellular turnover, strengthens skin and can diminish the appearance of broken capillaries. Hydrates and helps increase the production of collagen which improves wrinkles.

To see our full range of serums click here >>> 


How to Use a Serum

The best way to use a face serum is as a base layer under your heavier products like moisturizer, sunscreen, and makeup.

You can use a face serum once or twice a day after cleansing and toning your skin. Also, you can add our Caryl Baker Rose Quartz Facial Roller to increase product absorption.

To get the most out of a face serum, follow our tips:

  • First, apply skincare products from thinnest to thickest. 
  • Most serums work best when applied as the first layer, in direct contact with clean skin after you've used a cleanser.
  • If the active ingredient is too irritating or drying, you can apply it over another product to create a buffering effect.
  • Remember, serums are formulated to be super concentrated, a few drops goes a long way!