The Face Experts
Caryl Baker Visage is a unique and original beauty concept, launched in 1969 by makeup artist and fashion model, Caryl Baker. As a leading cosmetic retailer and beauty service provider, we want our clients to look and feel fabulous through our variety of specialty facial treatments, beauty products, and services. With a focus on everything from the neck up – we offer brow and lash services, facial treatments, complete makeovers, ear piercing and more!
All services are performed in our Public Health “Green Pass” Approved Face Spas by our highly-trained and certified Face Experts who are educated in the latest techniques and industry trends, which allow us to properly educate and assist all of our clients. We have been the trusted experts in Canadian beauty for the last 50+ years and continue to help clients of all ages to put their best face forward!
From your first ear piercing, to the perfect prom makeup, to the latest and greatest in anti-aging technology and treatments – we do it all to ensure we build relationships between client and Face Expert that can last a lifetime. Servicing every generation is how we’ve stuck around thus far and staying up to date on the newest trends and innovations is how we’ve survived the test of time as a leading and growing beauty retailer.
vis•age / ˈvizij / noun / french
A person’s face, with reference to the form or proportions of the features.
Our Values & Promise
A CLEAN, SAFE-BEAUTY ENVIRONMENT
All Caryl Baker Visage Face Spas undergo regular inspection and must maintain a Public Health “Green Pass” to remain operational. We always strictly follow Health Canada protocol and guidelines to ensure a constant service-ready environment for our clients.
EXPERTISE & QUALITY SERVICE CARE
Our team of Face Experts each undergo 1,000 hours of extensive practical training and examination at our Visage Beauty Academy as well as completing on-site hours before ever servicing a client to ensure you full and complete competency.
A VALUABLE, MEMORABLE, & DELIGHTFUL EXPERIENCE
At Caryl Baker Visage, we care about the experiences we provide and the relationships we build – we have undergone many journeys alongside our clients spanning years and even decades. When you visit any one of our Face Spas, you’re not just a client, you become family.
CAREFULLY DEVELOPED & HUMANELY-TESTED PRODUCTS
All of our skin care and cosmetic products are carefully researched, developed, and formulated with the highest quality ingredients, before going through several stages of testing - which never includes animals!
Founded in 1969
Caryl Baker Visage has become industry-recognized and each new franchise becomes part of a strong Canadian company that has been an integral part of the Canadian beauty industry for years.
In 1969, Caryl Baker, a fashion model and makeup artist, set out on a mission to design a cosmetic line that would be suitable for not only the demands of an actress or model, but also to women outside of the industry. It would be a line that all women could feel comfortable working with. So, she ripped a page out of the phone book, headed down to New York City, and knocked on doors until she found someone to create what would become her Visage Cosmetics line.
From there, she started offering free makeup demonstrations, which allowed clients to learn about her products and the application techniques that she had perfected. This concept literally removed the “counter” between customer and makeup artist, making way for a more interactive and educational opportunity for women. In the 60s & 70s, this “try before you buy” philosophy that Caryl created was an entirely new concept in beauty that paved the way for many beauty brands that exist today!
Caryl’s success led to the opening of the Visage School of Cosmetics, her own Visage Cosmetics locations across Toronto, and eventually her decision to franchise the concept across Canada – inspiring other women to start their own beauty businesses!
Now retired, Caryl remains an active member of the beauty community and continues to inspire women to be their own boss - maintaining her passion to help other women in beauty and in business!
Throughout the decades, Caryl Baker Visage has become industry-recognized and each new franchise becomes part of a strong Canadian company that has been an integral part of the Canadian beauty industry for years. The secret ingredient has been and continues to be selecting and training quality franchise partners and developing professional products and services, to better serve our loyal clientele.
The First Visage - Located at Bay & Yonge in Toronto, Ontario.