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In 1969, Caryl Baker, former fashion model and teacher, designed a cosmetic line that would be suitable not only for the demands of an actress or model, but would also appeal to women outside of the industry. It would be a line that all women could feel comfortable working with. To that end, she created the free makeup demonstration, which lets clients learn about the products and application techniques. This concept literally removed the "counter" between customer and consultant, and made way for an interactive and educational opportunity for women to "try before buying".


By 1973, in addition to operating a private cosmetic salon, there were more than 250 beauty consultants personally trained by Caryl Baker, representing her line of cosmetics and offering personalized and private consultations.


In 1974, it became impossible for Caryl to service all of her customers in her private salon. She introduced her first cosmetic salon, open to the public. The response by women to the concept exceeded all expectations. With personal service provided by professionally trained consultants, our customers have become loyal to Caryl Baker.


From 1974 to 1977 she opened and personally operated 5 company face-spas. However, wanting to focus more on the long-term goals of the company, Caryl creatively found a way to expand the business by franchising her face-spas.


During the 80s the company quickly grew with new franchises popping up all over Canada. Caryl’s dream of inspiring others to own their own business, giving them the independence she once sought, was flourishing! 


In the 1990s, a shift in the marketplace began as skin care and aesthetic services grew in importance. The product line was expanded to include more than just skin care basics. New formulations in skin care treatments and anti-aging products became an important part of the business, as did the introduction of facial services.


Throughout the 2000s Caryl Baker was recognized by the press and major business institutions for her achievements throughout the past 4 decades. Profit Magazine’s awarded her as one of the Top 100 Women Business Owners, Ivey/WXN listed Caryl Baker as one of Canada’s Most Powerful Women in Business, and Consumer’s Choice awarded her  for Business Excellence.


Throughout the decades, Caryl Baker Visage stores have become industry-recognized and each new franchise becomes part of a strong Canadian company that has been an integral part of the Canadian beauty industry for more than forty years. Our secret ingredient has been selecting and training quality franchise partners and developing professional products and services, to better serve our loyal clientele.